Autumn is one of the best times of the year. The leaves begin to change to brilliant shades of reds, oranges, yellows, and deep purples. We trade our muggy summer heat for crisp and cool weather. We put our bathing suits away and replace them with warm socks, cozy sweaters, and boots. We begin to see pumpkins everywhere as well as pumpkin flavored EVERYTHING!
What's not to love about fall? Even a chore like raking the leaves ends in fun - you get to jump in (or watch your kids do it)! With fall being here now, it's also time to jump into fall merchandising at your store. I'm sure you've got the Halloween treats and the Candy Corn out, but don't forget about the inside of your food display cases. Give your deli meats, pasta salads, and potato salads some autumn love too! Here are some creative ways to give your food display cases a touch of fall: 1. Add some pumpkins or gourds to the shelves. 2. Make your food pop with red, yellow, orange, or gold dishes. Possibly throw in some leaf shaped dishes as well. 3. Try using solid or patterned fall fabrics. 4. Spice up the area with some seasonal flowers. 5. Organize loose products or add-ons in wicker baskets or wooden barrels. 6. Decorate with some strings of leaves. 7. Place some tree branches, pine cones, or acorns around the food. 8. Accent with some small lanterns, wheels, or wagons. 9. Add in some jugs of apple cider or bottles of hard cider. 10. If you are using name cards in front of your various foods, try using a fall font or a chalkboard look. Remember, it is all about stimulating the desire to purchase. Make your displays attractive and enticing using shapes, colors, textures, props and most importantly, creativity.
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WHAT WE DOWe create high performance, self-contained and remote refrigerated display cases for excellence in food staging. Archives
January 2015
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